Dead? or Dead Slow? Road Safety Campaign

This campaign is organised by Nottinghamshire County Council in conjunction with the British Horse Society, Horse & Road Safety Awareness and Erewash Riders Association

Nottinghamshire County Council were informed about the British Horse Society Dead? Or Dead Slow? road safety campaign by a number of Nottinghamshire residents. The campaign originated in Northumberland and is currently being extended across a number of counties.

The campaign is to promote safe driving around horses in an effort to prevent accidents.
Between November 2010 and March 2019 3,737 horses have been killed on British roads and 73% of these deaths have been caused by motorists driving too close to horses.
In these accidents 43 humans were killed too.

This is particularly topical as both British Horse Society and Cycling UK are currently working with the Department of Transport on the Highway Code review, specifically with regard to vulnerable road users.

The Nottinghamshire County Council Countryside Access Team, following consultation with Via (East Midlands) Limited, will be erecting temporary Dead? or Dead Slow? road safety signage in the Parish of Cossall. This location has been selected as one of 8 locations for this signage in Nottinghamshire. Locations are chosen where equestrian accessible public rights of way are bisected by highways.

Horse riders and the public can upload horse related incidents to the dedicated BHS website here:
https://www.bhs.org.uk/our-work/safety/report-an-incident
or by using the app “Horse i” avaliable here:

iphone: https://apps.apple.com/gb/app/horse-i/id1533153618

android: https://play.google.com/store/apps/details?id=com.BHS.Horsei&hl=en_GB